Acharya Prashant explains that the human ego is naturally inclined toward sensory and bodily pleasures because it has a history of deriving satisfaction from these lowly things since birth. From infancy, a child experiences pleasure through physical contact and sensory stimulation, which convinces the ego that this dimension is the only source of gratification. Consequently, when presented with higher spiritual truths like the Bhagavad Gita, the ego remains skeptical because it lacks experiential proof of any pleasure beyond the physical. To overcome this, the ego must be given a taste or a glimpse of a higher joy to convince it that something more fulfilling exists. This is why religious traditions often incorporate colorful festivals and sensory elements to attract people toward a deeper spiritual core.