Acharya Prashant critiques the traditional institution of marriage and the rituals associated with wedding ceremonies, describing them as displays of unconsciousness and social pretension. He argues that many people experience an inner urge to flee just before getting married, but they suppress this insight due to social pressure and the elaborate preparations already in place. He suggests that weddings are often environments of intoxication and 'behooshi' (unconsciousness), where individuals act out roles and wear costumes that they would otherwise find absurd or indecent in a more conscious setting. He points out that the choice of clothing and behavior at weddings is often driven by a desire for display and social approval rather than personal comfort or authenticity. He further analyzes the symbolism of wedding rituals, such as the groom carrying a sword or the loud, aggressive music of the 'baraat', likening them to a military invasion or a violent takeover rather than a celebration of love. Acharya Prashant contends that making a public spectacle of an intimate union effectively 'sells' one's individuality to society. He emphasizes that while social rules are necessary for public activities like traffic, love and deep personal relationships are spiritual and should remain free from social interference or approval. By seeking social sanction for love through marriage, he argues, an individual destroys the purity and individuality of that connection.