Acharya Prashant explains that the feeling of being hurt by an insult is entirely a natural phenomenon. He states that this feeling is rooted in our primal, animalistic tendencies, which are governed by Prakriti (nature). The fundamental desires of Prakriti are to eat, drink, enjoy, grow the body, and procreate. When these needs are met, Prakriti is content. The speaker connects the concepts of honor and dishonor directly to these primal instincts. He illustrates that when a person is honored, they often receive material benefits like gifts, money, or a good meal. Honor is thus associated with wealth and sustenance. Consequently, we don't desire honor for its own sake, but for the material security it signifies. When our honor is taken away, we become upset because it triggers an ancient, instinctual fear that our food and drink, and therefore our survival, are now threatened. This is a remnant of a time when being dishonored could indeed lead to starvation and death. He further explains this with examples, such as a guest being treated well with good food upon arrival, but the quality of food declining as their stay extends, signaling it's time to leave. Similarly, in the past, priests were honored with food and gifts after performing rituals. This deep-seated connection between honor and survival is why we react so strongly to insults. It's an old, jungle-like hardwiring in our brains. However, in the modern world, this connection is largely obsolete as food is abundant. A person who lives from the Self (Atma) and has found a higher purpose in life gradually transcends this need for external validation. They are no longer solely driven by the primal urges for food and procreation and can rise above the duality of honor and dishonor. Those who remain highly sensitive to insults are, in essence, still operating from this primitive, jungle mentality.