Acharya Prashant addresses the complexities and ethical concerns surrounding veganism, particularly the difficulty of convincing family members to give up dairy. He asserts that the refusal to understand the cruelty of the dairy industry often stems from dishonesty and a slave-like devotion to taste rather than a lack of logic. He emphasizes a simple, undeniable truth: the dairy industry is the foundation of the meat industry, and the milk people consume is effectively the color of blood due to the violence involved. He points out that animals are exploited through injections and artificial means to maximize profit, and male calves, being useless to the dairy trade, are discarded or slaughtered. He critiques the common justifications used to continue consuming animal products, such as the claim that the human body is designed to digest meat or that ancient figures like Shri Krishna consumed dairy. Acharya Prashant argues that human actions should be guided by consciousness rather than bodily capabilities or selective historical imitation. He notes the hypocrisy of people who invoke Shri Krishna to justify drinking milk but flee when asked to study the Bhagavad Gita. He concludes by urging individuals to recognize the inherent violence in every glass of milk, suggesting that if one truly values compassion, they must see milk as the blood of an innocent creature and choose to abstain from it.