Acharya Prashant responds to a question about how to encourage factories and companies in poorer areas to prioritize the health of the local environment over profit. He begins by stating that this issue cannot be tackled in isolation. While suitable legislation could be brought about, for example, by treating the climate as a person with its own rights and imposing penalties for violations, he believes this route, though necessary, will have limited effectiveness. The core of the problem lies in profit, greed, and the natural human tendency to prioritize these above all else. The speaker elaborates that we are in the middle of an information revolution, but this has not increased knowledge; in fact, it has decreased wisdom. Much of the information available today is misinformation, disinformation, or distracting, which corrupts the quality of our knowledge and insights. He explains that just as our bodies are made of food and water, our inner selves are made of knowledge. When this inner knowledge is corrupted, our insights are also corrupted. He cites the COVID-19 pandemic as an example where people, knowing the risks, still did not behave rationally. The climate crisis, being a less immediate threat, is even easier for people to deny or ignore, with a large community of climate deniers presenting seemingly logical proofs to support their stance. This denial is fueled by the human desire for instant gratification, trading long-term wellness for short-term pleasure. The speaker points out that despite our material and technological progress, we are still attempting the same things as our ancestors, just in an amplified way, without achieving real satisfaction. He asserts that every human being is looking for change and improvement because of an inherent inner dissatisfaction. The solution, therefore, is not merely external, like legislation, but requires addressing the very center of the human being. When one objectively investigates their own condition and the futility of seeking fulfillment through material means, the insane flow of energy towards blind destinations tempers down. This concentration of energy gives meaning and power to life, leading to right living and, as a byproduct, addressing the climate crisis.