Acharya Prashant advises that when faced with criticism or praise, one should initially let everything in without bias. He explains that feedback can be categorized into four types: unfair criticism, fair criticism, unfair praise, and fair praise. It is important to not be insecure and block people from the beginning, but to consider all points objectively. The focus should be on 'what' is being said rather than 'who' is saying it. While it is difficult to completely forget the source due to memory and biases, one must strive for objectivity. Over time, as a pattern emerges, it becomes prudent to economize on the limited resource of time by giving more weightage to feedback from certain sources over others. This practical necessity does not violate the supreme principle of always being open and listening. However, since one cannot pay equal attention to everything, especially in public life, it is necessary to differentiate between substance and noise. One is then justified in shutting out the noise, not to protect oneself from hurtful comments, but purely to save time. The primary criterion for determining whose feedback to value is truthfulness. One should listen to those who hold a mirror to one's reality, helping to clarify one's inner state, regardless of whether their words are pleasant or hurtful. Conversely, people who are untruthful, motivated by jealousy, or offer undeserved praise for personal gain are considered 'unworthy' of attention and constitute 'bad company'. Citing Kabir Saheb's teaching to 'keep your critic close', Acharya Prashant clarifies that the critic must be 'good company'—meaning, they must be truthful. The determinant is truthfulness, not whether the feedback is commendation or criticism. Addressing a question on reconciling spirituality with business, Acharya Prashant challenges the premise that a career must be built on concealing negative aspects or selling products with harmful sides. He dismisses the notion that all things must have a negative side as a conclusion from limited observation. He advises the young questioner to remain inquisitive and not form rigid opinions prematurely. He explains that the modern world discourages deep thought, promoting mindless consumption instead. He links the ability to think clearly to 'Sattvikta' (being light), stating that thought is subtle and flourishes in a light environment. He encourages questioning prevailing trends rather than being resigned to the idea that a career can only be built on untruths.