Acharya Prashant addresses the issue of shortening attention spans due to short-form video platforms like YouTube Shorts and Instagram Reels. He posits that the primary concern is not the span of attention but the quality of the object being attended to. He explains that human consciousness is in a state of constant search and lifelong craving. We are surrounded by an infinite number of objects and we approach them one after another, hoping to find fulfillment. The speaker argues that the success of short-form content stems from this inherent restlessness in the human mind. The audience is constantly looking for something extraordinary, and if a long video does not quickly prove its worth, they will move on. Short videos cater to this by providing quick, varied content, which improves the percentage of the video watched and is thus favored by platform algorithms. However, he asserts that most of this content is "trash" because it lacks the "touch of eternity" or the essential quality needed to satisfy the deep inner longing. He uses the analogy, "Water, water, everywhere, but not a drop to drink," to describe the abundance of content that fails to provide real substance. The fundamental problem, according to Acharya Prashant, is a lack of self-knowledge. To discern what is truly useful and important, one must first know oneself. This self-knowledge is not about memorizing information from books but is a process of active exploration and learning from life's experiences, which he terms "active meditation" or "meditativeness." This involves observing one's own life, thoughts, actions, and emotions impartially. He further advises content creators to focus on the quality of their audience and content rather than just the quantity of views. He references the poem "Ithaka" by C.P. Cavafy to illustrate that the journey of self-discovery, with all its experiences, is the real treasure, not the destination itself. He suggests it is better to have two great friends than twenty hooligans, meaning a smaller, more discerning audience is more valuable. A creator's work should be like a touchstone of worthiness, attracting those who appreciate substance. The goal should be to create something rare and valuable, a "one in a thousand" piece, rather than catering to the masses with mediocre content.