Acharya Prashant addresses the question of why romantic relationships, often starting with grand gestures like those seen around Valentine's Day, end bitterly. He begins by questioning the very desire for a relationship to be long, stating that this yearning for length is a desire for security, which is essentially possession. When one wants something to be with them for a long, ideally infinite, period, it means they want to control that thing. Control, he explains, is violence and is rooted in fear. Where there is fear, there cannot be love. If in love, one is looking towards the future, or seeking to formalize or legalize the relationship, there is very little love present. Love, according to Acharya Prashant, is a commitment to be better. It is when you look upwards, like at the moon or the sky, and in that upward glance, you forget yourself. Love is that which makes you forget yourself, and when you are gone, your desires and the future are also gone. Love is not something to be consumed or that tastes delicious; it is something that does not let you remain as you are. If it's not making you forget yourself, it's not love. Therefore, celebrating a specific day for love, like Valentine's Day, is nonsensical because love is when you forget all days and nights. He then addresses the concept of a "Cow Hug Day" as a reaction to Valentine's Day. He dismisses this as nonsense and cultural reactionism of a pre-teen variety. He points out the hypocrisy of such gestures, stating that if one truly loves the cow, the first thing they would do is stop consuming all dairy products. He explains that the dairy industry is inherently cruel, involving the killing of male calves and the constant impregnation of female cows. He argues that these token gestures, like hugging a cow for a picture, are disrespectful to the animal and are done for social media validation, not out of genuine compassion. Real love for the cow would mean liberating it from the dairy industry.