Acharya Prashant explains that we operate with a self-defined concept of success, which typically includes acquiring a certain amount of money, social prestige, and excellence in a chosen field. However, it is possible to achieve all these things and still remain discontented. This dissatisfaction indicates that the very concept of success we hold is flawed. If achieving our goals doesn't bring fulfillment, we must aim for something higher than this conventional, self-defined success. The speaker elaborates that our usual notion of success is fundamentally self-centered, revolving around "your" qualifications, "your" love life, or "your" profession. Success is generally defined with the "me" at the center, with actions performed "for myself." The fact that one can succeed in all these self-centered pursuits and still feel unfulfilled points to the failure of this entire conceptual framework. The constant clamoring of the "me," even after being appeased, shows the need for actions not directed towards its fulfillment. The way out, he suggests, is to look beyond the "me" and work for a cause that is bigger than oneself. This is where service enters one's life. Service is not about fulfilling the restless "I"; rather, it enables one to forget this restless "I." This state is described as "beyond-ness," which is not the fulfillment of the little "I" but a certain forgetfulness towards it. One's actions become directed towards others or a larger cause. True fulfillment is found when one is so engrossed in something large and meaningful that personal concerns like happiness, sadness, or even physical needs like hunger are forgotten. The work becomes more important than one's personal state. Real success, therefore, is achieved when thoughts of personal success stop mattering. When you are dedicated to a cause so big that you forget your personal failures and successes, your happiness and sadness, then you have truly succeeded.