Acharya Prashant begins by questioning the paradox of people labeling TV channels as bad while contributing to their high ratings by watching them. He extends this to the public's tendency to give their minds and hearts to celebrities, whom they consider 'emperors of the heart,' even when these celebrities endorse harmful products like tobacco, promote gambling, or encourage dubious investments. He asks who is responsible for making these individuals celebrities in the first place. The speaker then critiques the concept of respect, calling it a very dirty thing that should not be accepted even if offered, as it is secondhand and false. A questioner then brings up the topic of donation, particularly in the context of the Makar Sankranti festival. She shares her experience with an NGO that distributes leftover food to rag pickers and expresses a conflict: she wonders if this act, while seemingly charitable, might be making the recipients lazy and dependent. She asks for the true meaning of donation. Acharya Prashant responds by stating that Shri Krishna, in the Gita, will later explain the three types of donation. He elaborates on these levels: the worst donation is giving something to someone who doesn't need it or giving the wrong thing. A higher level is giving to someone in need, but in a way that makes them perpetually dependent. The highest form of donation is one that is given in such a way that the recipient's need to ask is eliminated forever. Acharya Prashant explains that most donations in the world are of the lower two kinds, which he terms tamasic and rajasic. This happens because people are ignorant about what to donate and to whom. This ignorance leads to supporting the wrong people and causes, which ultimately harms the world. He provides examples such as voting for a bad politician, buying a ticket for a bad movie, or funding a harmful organization. He points out that people complain about the state of the world, but it is their own 'donations'—of money, time, and attention—that are responsible. He revisits the example of bad TV channels, stating they become superhits because people donate their time and eyeballs to them. Similarly, in personal life, people donate their body and mind to worthless individuals. He concludes by calling the desire for respect a dirty, addictive habit and advises people to ask their loved ones to insult them to break free from it. True self-respect, he says, is respect for the Atma (Self), and when one has that, they no longer need respect from others.