Acharya Prashant explains that when Nisargadatta Maharaj speaks of dwelling in the "I am-ness," he is encouraging a deeper self-investigation. Usually, individuals do not simply say "I am"; they append identities such as gender or names, creating a subject-object relationship. This "I am" is essentially the ego, which thrives on dualistic associations. By focusing solely on "I am" without any following object, the dualistic nature of the ego disappears, causing it to dissolve into a higher dimension. This method serves as a way to check the mind's tendency to create separations and externalize its desires. When one abides in the "I am," they realize that the attractiveness of an external object actually resides in the seer rather than the object itself. This realization causes the object to lose its charm and brings the individual back to their own center, even when the senses are eager to rush outward. The "I am" practice takes one to the root of consciousness, exposing the hungry nature of the subject that constantly craves engagement with objects. Acharya Prashant emphasizes that the honest exposure of this hunger is itself liberation, as simply seeing the process provides freedom from it without requiring further treatment.