Acharya Prashant explains that being a vegan is fundamentally a spiritual endeavor that often conflicts with the traditional family structure. He argues that the institution of family is primarily built upon the pleasure principle, which includes physical lust and the desire for personal security. In contrast, veganism and spirituality demand a commitment to consciousness and the rights of others over one's own pleasure. Because family members are often related through this pleasure principle, they are frequently the least receptive to virtuous advice or lifestyle changes like veganism. He suggests that attempting to convert family members often leads to heartbreak and resistance, as they may perceive such efforts as virtue signaling or a violation of the original basis of their relationship. Acharya Prashant advises focusing outreach efforts on neighbors or anonymous individuals on social media rather than immediate family, as these groups are often more amenable to change. He emphasizes that the family system and goodness often do not align because the former is rooted in self-interest. Regarding the strategy of advocacy, he asserts that saving lives is the priority over maintaining ideological purity. He argues that it is more beneficial for a large number of people to significantly reduce their consumption of animal products than to have a very small number of perfect vegans, as the ultimate goal is the preservation of life and the reduction of suffering.