Acharya Prashant addresses the issue of women's exploitation in media by asserting that it is not a great mystery. He explains that when a woman appears in a commercial, for instance, for a men's safety razor, she does so for monetary payment. This, he states, is a function of Prakriti, or Mother Nature, which is primarily concerned with survival and sustenance. He argues that such degradation happens with the individual's consent, not by force. If it were forcible, one should fight back, even at the cost of losing privileges or life, because a life in bondage is worthless. He emphasizes that nothing can happen to a person without their consent. The speaker elaborates that the tendency to accept such offers stems from our biological, animalistic nature, which is driven by greed, fear, and insecurity. As long as we remain like animals, we will be susceptible to these drives. He refutes the idea that things are merely happening to us, insisting they occur with our consent. He states that with a lucrative enough offer, almost any actor or actress can be persuaded to perform any role, which means almost everyone can be bought. Therefore, the issue is not exploitation but our own susceptibility. A person who realizes that pleasure and consumption are not the purpose of life cannot be bought. He encourages women to become this person who values freedom above all temptations. When asked about the alternative to consumerism, which is described as a play of hormones, Acharya Prashant explains that the alternative is the human capacity to 'watch' this play of hormones. This act of watching is joy and power itself, enabling one to consciously accept or reject impulses rather than being a slave to them. He likens being controlled by advertising to having a chip in the mind. To seek liberation, one must first deeply realize the extent of their bondage; otherwise, 'liberation' remains just a word. Finally, addressing the dilemma of a woman sacrificing her self-respect for her family, he calls this a 'story of weakness.' He posits that an individual's foremost purpose is their own liberation, not serving the family. All relationships must be founded on love and respect. Any relationship that involves oppression and humiliation should be quit immediately, regardless of social or legal obligations. He asserts that one is born for liberation, and achieving one's own freedom is the greatest act of love towards others. Choosing slavery in the name of responsibility is both foolish and self-defeating.
