Acharya Prashant explains that material arguments against meat-eating, such as health benefits, intellectual success, or economic prosperity, are often indecisive and fail to provide a final reason for people to change. He points out that physical nature has no inherent objection to humans consuming flesh, as many meat-eaters are physically sturdy and intellectually accomplished. Medical science is also equivocal, sometimes supporting the consumption of animal products for health. Therefore, trying to convince someone to stop animal cruelty through material or moralistic arguments is largely ineffective because these do not address the fundamental root of the issue. The core of the problem lies in a person's identity and their level of consciousness. Acharya Prashant asserts that a lowly consciousness perceives life as fragmented and views other beings as separate, isolated entities that can be exploited without repercussions. This sense of otherness is a characteristic of a state of suffering. In contrast, a higher consciousness recognizes that the life force within an animal is identical to and one with the life force within oneself. When a person realizes that consciousness is not fragmented, they understand that hurting another being is equivalent to hurting themselves. Only a deep interest in one's own inner well-being can lead to a genuine cessation of cruelty. He emphasizes that true compassion and the end of exploitation can only arise from a realization of one's true identity and depth in wisdom. Shallow reasons for being vegetarian, such as family tradition or social trends, are unstable and likely to yield under pressure. To truly stop cruelty, one must transcend the animalistic physical nature and acknowledge themselves as a conscious being beyond the physical. He concludes that ignorance is a powerful force, often referred to as illusion, which can only be countered by the light of truth. Any attempt to avoid seeing the suffering of others is a form of self-deception that reinforces one's own lowly state and suffering.