Acharya Prashant explains that the 'I-tendency' does not give you an identity; rather, it hides your real identity from you. It does not give you your face, but only a mask that conceals your real face. This tendency provides a false face and a desire to maintain and secure that false face by desiring everything that helps secure the falseness. The mother tendency is the I-tendency, the mother face is the I-face, and the mother desire is the I-desire. All other miscellaneous desires exist with the task of maintaining this mother desire and mother falseness. The incompleteness in the false self is supplemented by desirousness. These two together, incompleteness and desirousness, become a substitute for totality or completeness. The I-tendency is incomplete, and it makes up for its incompleteness by being desirous. Desires fill up your inner hollow, albeit in a very false way. They are what prevent you from giving up the incomplete for the complete. Otherwise, the incomplete is so obviously inferior to the complete that you would have dropped it long ago. You don't drop it because its incompleteness is coupled with desirousness. The speaker uses an analogy of a salesman selling an inferior product with discount coupons for the future. The hope of future discounts (desire) makes the inferior product (the false self) seem like a good deal. Greed obfuscates intelligence. This is how the I-tendency keeps desire alive to sustain itself. If you drop desire, you have actually dropped the I-tendency, the seed itself. This is why spirituality talks so much about freedom from desire, as it is synonymous with freedom from the false self. The false self cannot sustain itself without desire, which is hope. The false self is false, and it carries the backing of hope. It never delivers anything genuine, and even if it does, that too is patently false and inferior. Its allurements are just too loud to resist. In response to the idea that a life without desire would be barren, Acharya Prashant clarifies that there is a higher plane of existence beyond the common, stupid life and the animalistic life. The Upanishads and all great individuals in history are proof of this third plane. Spirituality encourages graduating to this higher level. The desire for freedom, to know and realize, is of an entirely different quality and should not be compared to ordinary desires. This is the one desire we all must have: the desire to reach desirelessness.