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Market-driven comedy: Make fun, nothing is sacred || Acharya Prashant
17K views
1 year ago
Comedy
Satire
Consumerism
Sacredness
Value System
Frivolity
Iconoclasm
Description

Acharya Prashant addresses the phenomenon of comedians using satire to critique India. He states that while the specific lines quoted by the questioner are not worthy of major condemnation, the act of making fun of things is the "cheapest thing to do." He attributes the popularity of such content to a "frivolous" and "flippant" audience, explaining that this is what sells in the current age. He elaborates that this trend is deeply connected to the era of mass production and consumerism. To sustain high levels of consumption, a market must be created by lowering people's consciousness to a point where consumption becomes the primary purpose of life. This is achieved by destroying anything held sacred. According to the speaker, if one holds something as sublime and worthy of respect, one cannot continue living a petty and ugly life without feeling the need to improve. To avoid this self-improvement, people choose to destroy all ideals and turn the holy into a joke. Consequently, everything, including scriptures and deities, becomes a subject of ridicule, and nothing is taken seriously. Acharya Prashant highlights a societal hypocrisy where a devotee is mocked, but a rapist might be defended. He describes this as the "hegemony of the evil," which society tolerates. He asserts that these comedians are not driven by ideology or truth but by money, selling whatever the market demands. The revenue for this content comes from the audience through platforms like Amazon, Netflix, and YouTube. He concludes that the rise of such comedy is a defining characteristic of the current age, promoting a value system that serves consumerism by dismantling the sacred. This is a process where the weapon of laughter is used to bring about the "death of the value system."